This blog will be dedicated to anyone and everyone in the area of talking about brands. Posts will be encouraged to answer a few questions such as:
1. How does a brand make you feel?
2. Why do you choose certain brands?
3. Why have you changed brands in the past?
and more specific questions like-
4. Say your a loyal Advil user, if Advil's price was lowered to below a "house brand" would you still buy it and have the same feelings about it?
5. Why are you so committed to a particular brand
This will be an interesting blog. My hope is that my posts create discussions that get everyone to know brands better, and possibly in the future save us $ by using the highest value creating brands.
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